In the hot real estate market, FSBOs were overpricing homes hoping to jump on the quick-sale bandwagon. Those days are gone and, ironically, FSBOs are seeing the opposite now: Owners…
1. Call them first. Early. However, hang on... Don't try to schedule a listing appointment unless they're absolutely ready (which is not that often). Remember, most expireds will not be…
When I first wrote about For Sale By Owners (FSBO’s) last week, I started with a tongue in cheek story about how agents are typically scared of, and avoid, FSBO’s. …
Once upon a time, in a beautiful place called (your market), there lived a very nice real estate sales agent named (your name). And (your name) would do his/her best to help all…
I’m going on the premise that you now realize FSBO’s need your service, based on reading my last post.
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The problem is that FSBO’s don’t know this to be true. …
EXPIRED:
We’re just going to take it off the market for now.
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1. That makes sense. And, I’m curious what will NOT being on the market accomplish for you?
*(The…
One of the biggest blocks to good communication between people is the frame of reference, or point of view, people have when communicating.
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Simply put, what’s going…
The single biggest problem/challenge for agents is, hands down, time management.
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Let’s face it, most agents got into real estate because they didn’t want to be tied down to a…
Recently I worked on a project in which clients were trying to sell $50,000 beach-front lots in Latin America in what amounted to a barn-burning email series. We sent four…
The dreaded cold call. No real estate agent truly enjoys it. But it has to be done. And I’m not just talking about calling strangers out of the blue (although…
It’s not uncommon for real estate agents to join Facebook, create a fan page and then complain it doesn’t kick up any leads. You’re active in the community, get a…
In spite of what you heard, believe, or touted, selling a new home is not all about price. That’s a myth that has been promoted by new home salespeople who…