The Difference Between Power Dialer and Predictive Dialer

Many tools exist in the sales industry that helps to improve sales and each one focus on various aspects of the sales process. We will be discussing the difference between predictive dialers and power dialers, each of which has their pros and cons. A predictive dialer places a lot calls at the same time. It is an automated system for placing calls that searches for people who pick up their phones. It is used when sales teams have a long list of leads to call and they want to find people that they can speak with and try to make their sales pitch to on the spot. Typically predictive dialers don’t start producing good results until you get to over 15 users.

How it works: The system will place many calls at once from a list of phone numbers to call and then it will attempt to recognize when a live person picks up the phone. As soon as the system detects that a person has picked up their phone it will connect them to the waiting agent who will then make their sales pitch. From the sales perspective, the only problem that may arise with this scenario is that as soon as a predictive dialer connects the agent to a live person it drops all of the other calls. Thus, the agent using the system may unknowing be burning leads that may have led to a sale if the lead had just picked up the phone faster. Not to mention the legal issues associated with this so-called abandonment and call quality issues. If there are any delays, echoes or pauses with any call, you are automatically behind the 8 ball. It is very hard to pitch your product when the person on the other line automatically thinks your a telemarketer because of the voice delays they are having.

A power dialer works differently. The down-side of the power dialer’s in the past was they would make less calls per hour. However every person who picks up the phone and is ready to buy is able to speak to the agent and work through the sales process. Most power dialer’s have a one to one ratio. Leads are not burned through and money is saved this way. Another benefit of a power dialer is the elimination of “telemarketer’s pause.” Many people hang up their phone as soon as they hear the pause after they answer their phone because they know it is a telemarketer on the line. A power dialer enables the sales rep to get on the phone with the potential client as soon as they pick up, giving the rep a better chance to work the sale through.

I prefer the new power dialers on the market that call multiple people at one time. This optimizes the number of calls you can make. (about 400 per hour) There are also a few systems on the market that have multi feature capabilities like Auto answering messaging, email, drip email and email blast functions. These new systems are amazing.

All in all, both types of systems have their pros and cons. In my humble opinion, the better of the two is the power dialer.

Salesdialers.com is the #1 rated prospecting system of 2014. It is commonly used by thousands of the most successful insurance agents and realtors around the world. This unique tool was designed to accommodate individual agents and large agencies alike. Our development team is comprised of former real estate agents and insurance agents, who have a great deal of experience and knowledge which we took into consideration when creating this dialer. As we continue to develop and improve on our dialer we also seek their feedback from real world experience as well as our customer’s valued feedback when using the tool.

For more information contact Salesdialers.com 1-800-662-4009