STIR/SHAKEN A, B and C Attestation: What Businesses Need to Know
STIR/SHAKEN attestation is a crucial component in the fight against unwanted robocalls and caller ID spoofing. Businesses engaging in outbound calls must understand the differences between the various attestation levels—A, B, and C—to ensure compliance and enhance caller reputation. This guide will help you grasp the nuances of STIR/SHAKEN attestation and its implications for your outbound calling practices.
Understanding STIR/SHAKEN Attestation Levels
The STIR/SHAKEN framework consists of three levels of attestation:
- Attestation A: This indicates that a trusted caller has been verified by the originating service provider. It’s the highest level of attestation and provides the best assurance for recipients that the call is legitimate.
- Attestation B: This suggests that the caller is verified, but there is some uncertainty about the caller’s identity. This attestation level is commonly used when calls are made on behalf of another party.
- Attestation C: This level is used when the caller cannot be verified. Calls with this attestation are more likely to be flagged as potential spam or fraud.
Why Attestation Matters for Outbound Teams
For outbound teams, understanding these attestation levels is fundamental. Higher attestation levels contribute to a better caller ID reputation, leading to improved answer rates. Calls from verified sources are more likely to be answered by recipients, reducing the chances of your calls being flagged as spam.
How Call Authentication Works
Call authentication via STIR/SHAKEN works by using cryptographic techniques to verify the identity of the caller. When a call is made, the originating provider generates a signature based on the call details and the sender’s information. The receiving provider checks this signature to ensure its validity. Without proper attestation, your outbound calls may face increased scrutiny and thus lower effectiveness.
Implications for Businesses
Businesses must not only comply with regulations surrounding caller ID authentication but also actively manage their outbound dialing practices. Using registered outbound numbers and adhering to responsible calling guidelines can significantly enhance your team’s performance. Ensuring that new outbound numbers are gradually warmed up and that proper practices are followed will help build a healthier caller ID reputation.
Best Practices for STIR/SHAKEN Compliance
To effectively leverage STIR/SHAKEN attestation, consider these best practices:
- Register your outbound numbers with appropriate authorities to avoid being flagged as spam.
- Warm up new numbers gradually to build reputation over time.
- Utilize single-line dialing to manage call distribution responsibly.
- Monitor your number’s health and perform regular checks to maintain compliance.
Conclusion: Enhance Your Outbound Success
Understanding and implementing STIR/SHAKEN A, B, and C attestation levels is essential for businesses looking to improve their outbound calling efficacy. Emphasizing a strategy that includes responsible number management and compliance not only protects your organization but fosters better connections with potential clients. Schedule A Demo to see how ProspectBoss can help you manage your outbound calling for higher success rates.
