Home Service Revenue Recovery Benchmarks
Compare recovery performance using consistent opportunity groups, completed-job outcomes, and clear financial definitions.
Model a Recovery ScenarioWhat is a useful revenue recovery benchmark?
A useful benchmark is a reference result measured on comparable opportunities with the same definition and observation window. For many teams, the most actionable starting point is their own documented performance for a specific service and opportunity type.
This page provides a benchmarking method. It does not claim a universal industry recovery percentage or present measured ProspectBoss customer averages.
Define the metrics before comparing results
| Metric | Suggested definition | Comparison requirement |
|---|---|---|
| Recovered-job rate | Enrolled opportunities producing completed jobs ÷ eligible opportunities enrolled × 100. | Same opportunity type and maturity window. |
| Revenue per enrolled opportunity | Attributed job revenue ÷ eligible opportunities enrolled. | Consistent revenue basis and similar job mix. |
| Collected recovery revenue | Payments received for attributed jobs, net of refunds. | Comparable time allowed for collection. |
| Contribution after campaign cost | Attributed revenue minus direct job costs and campaign costs. | Consistent cost treatment without double-counting. |
Exclude duplicate projects and already-resolved requests before enrollment. Report later invalid records transparently rather than quietly removing unfavorable outcomes.
Example: rate improvement and business value
Hypothetical comparison—not an industry benchmark.
A baseline cohort produces 10 completed jobs from 200 opportunities: a 5% recovered-job rate. A later comparable cohort produces 14 from 200: a 7% rate.
- Absolute change: 2 percentage points.
- Relative change: 40% compared with the original 5% rate.
- Difference in completed jobs: 4.
The improvement alone does not prove the campaign caused four additional jobs. Check differences in service mix, seasonality, opportunity age, and available capacity.
Build a benchmark your managers can use
- Select a comparable group: for example, one service line’s inactive estimate opportunities.
- Fix the definitions: document enrollment, exclusions, completion, and attribution.
- Allow outcomes to mature: give each cohort the same time to convert.
- Show counts with percentages: small samples can produce large apparent swings.
- Review financial value: include job margin and recovery costs alongside conversion.
Keep recurring-service projections separate from realized revenue. A reactivated customer’s first paid job does not establish their future lifetime value.
Frequently asked questions
Should every trade use the same recovery target?
No. Emergency repairs, planned replacements, and recurring maintenance have different sales cycles and job values. Establish comparable groups before setting targets.
Can a lower recovery rate be more profitable?
Yes. Fewer recovered jobs can produce more contribution when margins are higher or campaign costs are lower. Review both conversion and economics.
What if the denominator is zero?
Report the rate as not applicable. Zero eligible opportunities do not establish either a 0% or 100% recovery result.
See published recovery statistics, estimate recovery benchmarks, and the recovery guide.
Make recovery performance easier to evaluate
Bring your follow-up process and measurement requirements to a ProspectBoss demo.
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